Design of interior spaces in Barcelona. We make your clients enjoy the moment.
Knowing how to transfer the essence of the commercial brand to its public space and that the visitor interacts with what is available there is the key to Tinda’s Project’s success in this type of project. And to achieve this, the first step is to understand the users, which is the best way to create a bond with them. This is our way of understanding retail. Discovering your brand, and your philosophy and creating an atmosphere that defines it through the design of the commercial space.
The aim is to get your customers to come to you and enjoy the moment, the small details that make the difference and represent you as a commercial brand. And not only that, but also the warm and welcoming atmosphere that seduces and communicates what you want to transmit and that we, as an interior design studio, must capture in the premises, making the user feel that the place is as they had imagined it, identifying with all the values of the brand, and enjoying the atmosphere, but also the products.
Our work as interior designers dedicated to retail consists of transferring the essence of your brand to create a place with its personality, which transmits a character and makes your customers forget that they are in a commercial space to enjoy the sensory experience, firstly, and then the purchase, as the final objective of the business.
It is not a simple job, but our experience in the personalization of residential spaces, interior design, and decoration already gives us the vision of generating commercial atmospheres tailored to very well-defined brand values, although the end customer is very varied, but ultimately identifies with the personality of the brand, which we capture in every corner of the shop.
What elements are important to work on a retail design?
Previously, we mentioned that it is essential to transmit, through interior design, the essence of the brand. But what do we mean?
When considering a retail design, it is necessary to have a global concept idea around which every detail and decision revolves around.
So, we work from the facade, showcases, and shop windows. Unlike homes, which remain in a more intimate environment, commercial brands seek to stand out among competitors in the same sector, so, from the beginning, the view from the outside of the establishment has a lot to say and is a differentiating element to work on.
Inside, the distribution, furniture, and lighting must be chosen based on the general concept. For example, if we are working on a luxury brand, this abundance must be transmitted in the materials, finishes, and textures.
Last but not least, smells and music play an important role in attracting the public.